ReplyLikeMe - Privacy Policy (GDPR Version)

Introduction
This Privacy Policy explains how ReplyLikeMe is operated by Replylikeme Ltd ("we", "us", "our") collects, uses, and protects your personal data when you use our service.

ReplyLikeMe is an AI-powered tool that helps users generate replies to Instagram comments in their own voice.

1. Information We Collect

We may collect and process the following types of personal data:

Account Information
Email address and login credentials

Instagram Data (via API connection)
Data made available through your connected Instagram professional account, including:
- Comments on your posts
- Replies and conversation threads
- Basic post context (e.g. captions)

User-Provided Content
Content you provide to train your brand voice, including:
- Text inputs (captions, replies, examples)
- Uploaded documents or files

Generated Content
AI-generated reply suggestions and any edits you make to them

Usage Data
Information about how you interact with the product, including:
- Actions taken (e.g. generate, edit, post, dismiss)
- Preferences and interaction patterns

2. Legal Basis for Processing

We process your personal data based on:

- Performance of a contract
To provide the service you signed up for

- Legitimate interests
To improve, maintain, and secure our product, including enhancing AI-generated responses and preventing abuse

3. How We Use Your Information

We use your data to:

- Provide and operate the service
- Generate AI-powered reply suggestions
- Personalise outputs to match your brand voice
- Improve system performance, quality, and relevance of replies
- Maintain security, monitor usage, and prevent abuse

We may also use interaction data (such as selected or edited replies) to improve future suggestions within your account.

4. Third-Party Services (Processors)

We use trusted third-party providers to operate the service:

- Supabase - authentication, database, and storage
- OpenAI - AI processing and response generation
- Instagram / Meta - platform integration and data access

These providers act as data processors and may process your data only as necessary to provide the service on our behalf.

5. AI Processing

Content such as comments, replies, and brand voice inputs may be processed by AI systems to generate suggested responses.

AI-generated outputs:
- are generated automatically
- may not always be accurate, complete, or appropriate
- should be reviewed by the user before posting

ReplyLikeMe does not automatically publish replies without user approval.

6. International Data Transfers

Some of our service providers may process personal data outside the European Economic Area (EEA).

Where this occurs, we rely on appropriate safeguards, including:
- Standard Contractual Clauses (SCCs)
- Other legally approved transfer mechanisms

7. Data Storage and Retention

We retain personal data only for as long as necessary to:

- Provide the service
- Improve product functionality
- Comply with legal obligations

We implement reasonable technical and organisational measures to protect your data. However, no system can guarantee absolute security.

8. Your Rights

Under applicable data protection laws (including GDPR), you have the right to:

- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data
- Restrict or object to processing
- Request data portability

To exercise these rights, please contact us using the details below.

9. Changes to This Policy

We may update this Privacy Policy from time to time.

If we make material changes, we will take reasonable steps to notify users where appropriate.

Continued use of the service after updates constitutes acceptance of the revised policy.

10. Contact

If you have any questions or requests regarding this Privacy Policy or your data, please contact:

Replylikeme Ltd
support@replylikeme.me